By Andy Whittard
Stand back - view from the top of the hill
The whole furore around GDPRcame and went during 2018. Like most businesses we put a fair amount of effort and time into working out how best to meet the new rules, opting customers in, updating privacy policies, etc. Yet I’m not convinced it will make much difference. The issue for British...
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Growth Promotion Testing: A Guide to Good Practices
Get an in-depth understanding of key considerations and best practices when undertaking growth promotion testing (GPT).
